Your website is one of the primary interfaces of your business or ministry. Whether or not your visitors decide to do business with you, get involved with your ministry or participate in your web service depends a lot on the first impression. Many users will not take the time to read anything on your site if information is hard to find, if navigation is confusing or non-cohesive, if the color scheme is hard on the eyes, or if the look-and-feel appears out-dated.
So don't neglect the value of your website and the importance of planning the design and ensuring it was it needs and avoids what it doesn't. A site that looks good and is useful to visitors will bring them back and/or bring them to where they need to be.
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